This is a spec piece I did for Gillette as my first true foray into AI. I had dabbled before, but in order to truly figure out how to use the tools best I had to develop a project that necessitated it.

Drawing inspiration from “On the Road”, I used Runway’s Text-to-Image, Video-to-Video, and good old fashioned compositing to bring this cool beatnik spot to life.

Let me be super clear, I know this is not ready for primetime, but this approach is what I’d like to consider a highly polished animatic that would hopefully inform future creative decisions.