Changing a tagline is no easy feat. So when Sanuk Footwear wanted to change theirs from “Smile…Pass it On!” to “Never Uncomfortable”, we had to go back to the drawing board and figure out how best to take this to market. We brought on agency partner Ignited to help bring this multichannel campaign to life.

I served as brand producer during this process, helping with writing and overall tone before heading into production.