SANUK FOOTWEAR
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Sanuk Foowear
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(2008 - 2015) Web & Video Designer -> Content Marketing Director
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Sanuk.com and various micosites
Branded content series and commercials
Sanuk, which is the Thai word for “fun” was just that, so much fun. A young surf brand at the time, I was part of an in-house creative team in which I oversaw content marketing (which was still a burgeoning concept) and their website.
Creative freedom is a good way to put it. We embraced a start-up mentality and it paid off. Below are a series of campaigns and initiatives that I took on and lead as part of my role at the company.
Over the course of the 6+ years I helped grow the organization from $15m to $114m, leading the charge on building 4 different studios and helping build the team from 4 when I started to over 25 towards the end.
THE BOOK OF SANUK
From the Beach, to the boulevard, to beyond, The Book of Sanuk takes our viewer on a visual journey of what it truly means to be apart of the Sanuk lifestyle. A collaboration between Sanuk’s In-House creative team, Curtis Birch and Stoopid Buddies Stoodios (ROBOT CHICKEN),
The Book of Sanuk combines stop motion animation, miniature set design, and live action to tell the story of where the Sanuk Brand started, to where its going. Premiering on ABC's World of X and living online at sanuk.com/thebook.
ROLE: PRODUCERHOW THE WEST WAS FUN
A 30 second live action commercial that premiered on Comedy Central, Travel Channel, and MTV in the summer of 2012. Taking the classic "Shoot Out" scene, and having a little fun with it!
ROLE: PRODUCER / DIRECTORWELCOME TO SANUKVILLE
Inside a shoe...like the one on your feet, lives a world so amazing, you must see to believe. Presenting the 2013 Holiday Campaign for Sanuk Footwear, Sanukville. A stop motion adventure indeed.
ROLE: EXECUTIVE PRODUCERBIELMANN: STRAIGHT UP THE MAN
"Bielmann: Straight Up the Man" is a short film that profiles world-renowned surf photographer Brian Bielmann. If a photo is worth 1000 words, what's 30 years of photos worth? Hmmmmm? Find out and tag along with Sanuk as they follow Brian through his home turf on the North Shore. Cruise at the Pipeline Masters, thumb through endless stacks of vinyl records, and savor the incredible stories behind the iconic photographs that he's documented over his 30+ year career...
ROLE: EXECUTIVE PRODUCER / DIRECTOR