For Sanuk Footwear, storytelling and strategy came together to highlight the brand’s laid-back ethos and focus on comfort, self-expression, and adventure. As Content Marketing Director, I led the development and execution of an integrated content strategy that brought the brand’s voice to life across multiple channels.

I oversaw content creation and campaign development, ensuring consistency and alignment with Sanuk’s core identity. By working closely with creative teams, I helped craft engaging narratives that resonated with diverse audiences—whether through social media, digital campaigns, or branded content.

Sanuk, which is the Thai word for “fun” was just that, so much fun. We embraced a start-up mentality and it paid off. Below are a series of campaigns and initiatives that I took on and lead as part of my role at the company.

Over the course of the 6+ years I helped grow the organization from $15m to $114m, leading the charge on building 4 different studios and helping build the team from 4 when I started to over 25 towards the end.