SHIFTING BASELINES
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Newsy Brand Studio / Sustainable Brands / P&G
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Producer / Director / Editor
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3 news packages that premiered nationally on Newsy / Scripps News Channels
Used during 2019 Sustainable Brands Conference to talk about partnership between Sustainable Brands and P&G
In 2018, the U.S. spent $417 billion on consumer packaged goods. These convenient, low-cost items may make life easier, but they also fill our landfills and strain recycling systems.
This 3-part series explores how one of the largest producers of these goods, Procter and Gamble, is addressing these issues head on.